The Sensory Experience of Hospitality: Embracing Raw Materials

A new era of hospitality is emerging, one that redefines luxury not through opulent displays, but through a profound connection with nature and an immersive sensory experience. This innovative approach emphasizes raw materials and architectural designs that seamlessly integrate with the surrounding landscape, transforming a stay into a holistic journey.

Imagine spaces crafted from concrete, stone, earth, and wood, where the boundaries between indoor comfort and outdoor grandeur blur. These establishments prioritize the experience of the landscape as much as the interior space itself. For instance, the renowned Casa na Terra in Portugal, envisioned by Manuel Aires Mateus, masterfully merges with the topography, offering framed views of the tranquil lake. Similarly, Villa E in Morocco, a creation of Studio KO, utilizes local red stone to become a mineral extension of its site, resonating with the earth’s natural palette. The Frame House in southern Portugal, designed by Pedro Domingos, further exemplifies this philosophy with its thoughtful use of concrete and strategically placed openings, inviting guests into a welcoming and deeply immersive environment.

This shift in hospitality design celebrates authenticity and a return to basics, offering a refined yet grounded escape that engages all the senses and fosters a deeper appreciation for both the built and natural worlds.